We reeeeeally love food so working on this project was love at first bite. Tehiti Foods' first product (launching soon!) is a healthy plantain chip that tastes way too good to be true. Before moving to design, we conducted research on the U.S. healthy snack market and performed a competitive landscape assessment. After we gained clarity on how to position the chip in the market, we took product photos and created an eye-catching color palette to help the product jump off the page.